In a casino in a Las Vegas suburb, the line for slot machines can stretch as far as a football field, and there are no pay-to-play games.
That is until one night last year, when the owner of the gaming bar at the Silver Dollar opened a slot machine.
The owner of Silver Dollar Casino, Tony Taggart, had recently started opening his own casino in the area, and had asked for a slot machines machine, but didn’t have a slot-machine dealer.
When a customer asked him if he could make a reservation, Taggard responded, “Yes, of course.”
Taggart’s gamble paid off: He has become the only owner in Nevada to open his own slot machine shop.
And, unlike the many other operators in the state who were looking to build their businesses by turning to slot machines, Toggart has been able to survive.
He started out in the gambling industry by using a slot and pin machine, which was a game that was designed to only allow you to bet on the outcome of the game, and the results weren’t even guaranteed.
Toggart and his father, Tony, started selling their game in the 1980s and were eventually able to get a license from the Nevada Gaming Commission.
But in the past 15 years, casinos have added more machines, and with those machines, slot and jackpots have increased.
“I’m still a gambler, but I’m a much more aggressive gambler now,” Tony Toggard said.
“You can’t lose with this, because the stakes are just so high.”
So how did Toggland’s gamble turn into a business?
Toggland said he was not the only one.
He has had customers come from across the country and from all over the world.
And, since his first casino opened in 2011, Tggart has become a fixture in the casino business.
In the past year, TGG has started a second casino in Nevada, one in Reno, and is looking to expand to other states.
Tggart is not the first person to open a casino-themed entertainment venture, and many have followed suit.
But he said that Las Vegas has done it with a different model.
“The whole casino experience in Las Vegas is the same, except you get to play on a screen instead of in a casino,” he said.
Taggard said he has had many customers come to his casino and give him tips on how to do his best job.
But, the biggest draw for him is the thrill of the casino itself.
“There’s nothing like going to the casino and seeing it for yourself,” he added.
“The best part is when you come back and play again, the same place, it’s exactly the same.
I’ve never been happier than when I’ve been at my casino.”
Toggerts customers come in all sizes, from the average 20-something to an average 75-year-old, but all of them want a casino experience that matches the excitement and action of the slot machines in his store.